About Elemental
What is Elemental Sales Enablement?
Elemental Sales Enablement is a diagnostic-first sales enablement firm for tech sales teams. Instead of leading with training or content, Elemental identifies the operational friction compressing revenue or margin, quantifies what it costs, and remediates the right constraints in the right order. It was founded by Dan Shaw, who has directly influenced more than $50M in tech revenue and is passionate about enabling other sellers to do the same.
What is Precision Sales Enablement?
Precision Sales Enablement is Elemental’s core methodology: a diagnostic-first approach that removes the specific friction slowing your revenue flow, rather than applying a generic framework your team will forget by the weekend. It means diagnosing before prescribing – finding where revenue actually bottlenecks, then installing targeted fixes the team will adopt because they helped architect them.
How is Elemental different from a sales trainer or a typical enablement vendor?
Most enablement assumes the reps are the problem and prescribes training. Elemental assumes systemic friction is the problem first, then verifies it with evidence before changing anything. The work is built with the front line rather than dropped on it, which is why it gets adopted. One client was still using the deliverables six months later and reported a 20-30% increase in sales when using Elemental’s methods!
The FrictionFILTR™ & Pipeline Friction Score
What is the FrictionFILTR™?
The FrictionFILTR™™ is a free, stat-backed sales cycle audit that takes about five minutes. It returns your Pipeline Friction Score, an estimate of the annual revenue that friction is likely costing you, and the top three structural constraints most likely breaking your revenue flow. It is the fastest, lowest-risk way to get a credible baseline.
What is a Pipeline Friction Score?
A Pipeline Friction Score is a directional score that quantifies how much friction your revenue system is carrying right now. It is the primary output of the FrictionFILTR™ and is paired with a dollar estimate of the annual cost of that friction based on your specific inputs.
Is the FrictionFILTR™ really free?
Yes. The FrictionFILTR™ and your Pipeline Friction Score cost nothing more than your time and your email address. It exists so leaders can get a credible read on their friction before making any bigger decision or committing further spend.
The Diagnostic & Revenue Remediation
What is the Diagnostic?
The Diagnostic is a fixed-rate, 10-business-day revenue forensics sprint. It includes leadership discovery, a segment kickoff, rep interviews, and additional field input. The deliverable is a Revenue Remediation Blueprint: a detailed constraint analysis across pipeline flow, execution, and operating rhythm, identifying the top five (5) operational constraints and the order in which to fix them for max ROI.
What does the Diagnostic cost, and how long does it take?
The Diagnostic is a fixed-fee engagement delivered over 10 business days. It is priced as a flat fee, so there are no surprises. For the current fixed rate, contact info@elementalsales.org.
What is Revenue Remediation?
Revenue Remediation is the implementation phase: Elemental installs the specific fixes identified by the Diagnostic – qualification discipline, sales process correction, handoff repair, messaging alignment, or frontline and managerial execution support. It is modular and priced per Blueprint, so you only implement what the diagnosis proves you need rather than off-the-shelf playbooks and frameworks.
Do I have to buy the Diagnostic to work with Elemental?
Every engagement starts with a Diagnostic, because prescribing before diagnosing is how most enablement falls flat on its face. The FrictionFILTR™ is the free entry point; the Diagnostic is the paid engagement that produces your Blueprint; remediation follows from there. There are generally 1-2 calls in between the FrictionFILTR™ and a decision to move forward with a Diagnostic.
Fit & logistics
Who does Elemental work with?
Elemental works with Heads of Sales, Chief Revenue Officers, PE-backed and VC-funded Founders, and sales managers – primarily in Telecom, SaaS, AI, and Deep Tech. The best-fit teams are missing forecasts, surging in headcount growth, or leaning too heavily on a few reps to carry the number.
What size company is a good fit?
Elemental is built for mid-market tech sales organizations – typically teams with roughly 15 to 50 reps that are either hiring fast or seeing a sales decline now. If the pipeline looks healthy but the revenue does not, it is likely a fit.
How do I get started?
Start with the free FrictionFILTR™ to get your Pipeline Friction Score in about five minutes, or reach out directly at info@elementalsales.org or (857) 526-3796 to talk through your situation.
Take The Next Step
Still have a question that is not answered here? The fastest path is a two-minute email – we answer directly.